The QCS 2018 Outstanding Marketing Awards

The QCS Outstanding Marketing Awards honor industry member and supply partner organizations whose creative marketing efforts and campaigns have stood out and earned attention in the ever-changing foods manufacturing industry.

One top award will be given for Outstanding Marketing Campaign–Member, and one top award will be given for Outstanding Marketing Campaign–Supply Partner. Additional awards will be given in the categories specified below.

Members

  1. Outstanding Marketing Campaign (grand-prize category)
  2. Best Print Collateral (brochures, direct mail, sales sheets, print ads, billboards, etc.)
  3. Best Digital Marketing (digital ads, websites, microsites, social media marketing, videos, blogs, email marketing, etc.)
  4. Best New Packaging (package design, packaging materials, etc.)

Supply Partners

  1. Outstanding Marketing Campaign (grand-prize category)
  2. Best Print Collateral (print ads, brochures, catalogs, direct mail, etc.)
  3. Best Digital Marketing (digital ads, websites, microsites, social media marketing, videos, blogs, email marketing, etc.)
  4. Best Event or Trade Show (booth design, landing pages, microsites, direct mail, print collateral, videos, premium items, digital ads, etc.)

Eligibility Requirements

The QCS Outstanding Marketing Awards are open to in-house, agency and independent communication professionals that are members or supply partners of QCS Purchasing (including Quality Chekd, SECO and Allied Purchasing). You may enter your work, the work of your organization or work you have completed on behalf of your customer (supply partners).

This year's program is open to any work executed between Aug. 1, 2017, and June 30, 2018.

Entry Deadline

Aug. 17, 2018, at 11 a.m. Central

Entry Fees

The standard fee for each individual entry for general categories is $150.

The standard entry fee for grand-prize categories is $250. Each entry for the grand-prize categories must include a minimum of three components.

Your company will be invoiced after entry submission. Entry fees are nonrefundable.

Marketing Award Category Descriptions and Criteria

A panel of independent food and beverage industry leaders will evaluate and score each entry. This year, our panel will be divided into two teams: Judges from Charleston|Orwig will critique entries from QCS Purchasing members, and judges from Stephan & Brady Marketing Communications will critique entries from QCS Purchasing supply partners.

The maximum point value for each section varies depending on the award category. Please see the category descriptions below for the descriptions and maximum point values for each award category.

Member Category Descriptions and Criteria

Outstanding Marketing Campaign (grand-prize category)

This award honors campaigns that deliver excellence through multiple channels. Entries must include a minimum of three campaign elements. Entries must provide clear objectives and rationale, as well as creative synergy across all activity and elements, resulting in demonstrable value gained. Elements of integrated campaigns may include landing pages or microsites, direct mail pieces, print collateral, videos, social media marketing, public relations, digital ads, etc. Criteria for this award are weighed as follows:

  • Objectives: 10 points
  • Execution: 35 points
  • Design: 20 points
  • Results: 35 points

Best Print Collateral

This award recognizes creative and effective print materials, such as brochures, direct mail, sales sheets, print ads, billboards, etc. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Best Digital Marketing

This award recognizes creative and effective digital marketing efforts, such as digital ads, websites, microsites, social media marketing, videos, blogs, email marketing, etc. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Best New Packaging

This award honors innovative packaging and materials, highlighting the importance and value of packaging design for brands in today’s world. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Supply Partner Category Descriptions and Criteria

Outstanding Marketing Campaign (grand-prize category)

This award honors campaigns that deliver excellence through multiple channels. Entries must include a minimum of three campaign elements. Entries must provide clear objectives and rationale, as well as creative synergy across all activity and elements, resulting in demonstrable value gained. Elements of integrated campaigns may include landing pages or microsites, direct mail, print collateral, videos, social media marketing, public relations, premium items, digital ads, etc. Criteria for this award are weighed as follows:

  • Objectives: 10 points
  • Execution: 35 points
  • Design: 20 points
  • Results: 35 points

Best Print Collateral

This award recognizes creative and effective print materials such as print ads, brochures, catalogs, direct mail, etc. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Best Digital Marketing

This award recognizes creative and effective digital marketing efforts, such as digital ads, websites, microsites, social media marketing, videos, blogs, email marketing, etc. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Best Event or Trade Show

This award recognizes creative and effective event marketing and trade show exhibits, such as booth design, landing pages, microsites, direct mail, print collateral, videos, premium items, digital ads, etc. Criteria for this award are weighed as follows:

  • Objectives: 30 points
  • Design: 70 points

Marketing Award Competition Judging

A panel of independent food and beverage industry leaders will evaluate and score each entry. This year, our panel will be divided into two teams: Judges from Charleston|Orwig will critique entries from QCS Purchasing members, and judges from Stephan & Brady Marketing Communications will critique entries from QCS Purchasing supply partners.

Member Entries: Charleston|Orwig

At Charleston|Orwig, we’re food connectors. From field to fork, we work in the ag and food system every day, with clients like Texas Roadhouse and Kerry Foodservice. Our team of judges is so excited to see the great member work competing at this year’s QCS Purchasing Outstanding Marketing Awards. Here are your C|O judges for the 2018 Outstanding Marketing Awards:

Mark Gale
CEO/Partner
Casey Hushon
Client Services Director
Brandon Miller
Senior Copywriter

Supply Partner Entries: Stephan & Brady Marketing Communications

At Stephan & Brady, we never stop moving. Our strategies are proven to shake things up, wake things up and take things up for clients like Archer Daniels Midland, Dairy Farmers of Wisconsin and Jones Dairy Farm. We look forward to judging this year’s competition! Here are your S&B judges for the 2018 Outstanding Marketing Awards:

Megan Bykowski-Giesegh
Vice President/Public Relations & Social Media Director
Marki Landerud
Vice President/Account & Business Development Director
Emily Shea,
Vice President/Executive Creative Director

Submissions

The deadline for submissions was Aug. 17, 2018, at 11 a.m. Central.

If you have questions or issues, please contact Laura Moehs Stringer at Laura@QCSPurchasing.com or (630) 717-1922.